What logistics marketing actually costs in the UK

Nobody publishes prices, so everyone guesses. Real ranges for LinkedIn management, branding, websites and email, and what changes the number.

Nobody in this industry publishes prices, so every logistics business asking the question is guessing, and most guess badly in both directions.

I have seen forwarders assume a rebrand costs 800 quid and others assume LinkedIn management starts at ten grand a month. Both then walk away from the conversation.

So here are real ranges for the UK market as of 2026, what sits inside each fee, and what genuinely moves the number. These are ranges rather than a price list, because the scope is the price.

LinkedIn and content management

The most common ongoing spend for a logistics business. Typical UK ranges per month:

• 750 to 1,200. Around eight posts a month, written and designed, scheduled, with basic reporting. Usually one company page plus one personal profile.
• 1,200 to 2,000. Twelve or more posts, carousels and artwork, several personal profiles, comment engagement, monthly review call.
• 2,000 to 3,500. The above plus blogs, email, paid amplification and quarterly strategy.

Below about 500 a month you are buying scheduling, not content. Someone is recycling generic posts across several clients in the same sector, which in a small industry gets noticed.

Freelancers sit lower, often 400 to 900 a month, and can be very good. The risk is holiday, illness and the fact that one person cannot write, design and report to the same standard.

Branding and identity

Project fees, not retainers. UK ranges I would consider realistic:

• 1,200 to 3,000. Logo and basic assets. Fine for a new haulier with two vehicles. Not a brand system.
• 4,000 to 8,000. Full identity: logo suite, colour, type, stationery, livery artwork, social templates, written guidelines.
• 8,000 to 15,000. The above plus naming, messaging, tone of voice, photography direction and a rollout plan across sites and fleet.
• 15,000 and up. Group rebrands, multiple trading names, TUPE-era mergers, anything with legal and signage complexity.

Add the physical cost separately. Livery application on a curtainsider, signage, workwear and printed stationery are real numbers and they are usually the larger half.

Websites

The widest range of anything on this list.

• 2,000 to 5,000. Five to eight pages on a standard platform, your content, light SEO. Adequate for a small haulier or warehouse.
• 5,000 to 12,000. Custom design, fifteen to thirty pages including lane and service pages, copywriting, structured data, quote route.
• 12,000 to 30,000. Multi-language, customer portal, tracking integration, TMS or CRM connections.

Then hosting, maintenance and updates, usually 50 to 300 a month. A site nobody maintains for three years is worth less than the invoice suggested.

The cheapest version of every line on this list costs the same amount twice, because you buy it again in eighteen months.

Email marketing

Often bolted onto a content retainer rather than bought alone. On its own, expect 400 to 1,200 a month for one or two campaigns built, written, designed and reported, plus the platform fee.

Platform costs are small at logistics list sizes. A few thousand contacts on Mailchimp, Brevo or Campaign Monitor is tens of pounds a month, not hundreds.

What actually changes the number

Scope matters less than people expect. These matter more:

1. Who does the thinking. If you arrive with a plan and a content list, the fee is production. If the agency has to work out the positioning, that is strategy time.
2. Approval layers. One decision maker is cheap. A committee of four across two sites adds real hours.
3. Material you already have. Photography, case studies and a usable logo file cut cost immediately. Starting with nothing means creating it.
4. Number of trading names. Each brand needs its own templates and its own voice. Two brands is not much less than double.
5. Commitment length. Three months of setup work gets amortised over twelve. Rolling monthly gets priced for the risk of month two.

A sensible starting budget

If you are a forwarder or haulier turning over between two and ten million and starting from nothing, the sequence I would fund is:

• Fix the brand basics and the website copy first. One-off, a few thousand.
• Then twelve months of consistent content. This is where the compounding happens and where most businesses stop too early.
• Then paid and email, once there is something worth pointing traffic at.

Doing that in reverse is the most expensive order available, and it is the order most people choose.