The Dos and Don’ts of Writing Social Media Captions


The team of expert social media managers at Sentily learned that the secret sauce to engaging your audience lies in crafting the perfect caption. Each platform has its unique flavour, and a one-size-fits-all approach simply won’t cut it. Let’s dive into the dos and don’ts of writing social media captions that resonate and engage. Do: […]

Organic Social Media vs. Paid Advertising – What is The Difference?


The digital marketing landscape is in a state of constant evolution, with numerous tools and strategies vying for a business’s attention. Two heavyweight contenders in this arena are organic social media and paid advertising. While both have their merits, understanding the nuances of each can help businesses make informed decisions that align with their goals […]

B2B vs B2C: Choosing your Social Media Strategy


Hey Business Owners 👋 Navigating the social media landscape can be a challenge, especially when deciding between a B2B (Business-to-Business) and B2C (Business-to-Consumer) strategy. Understanding the nuances of each approach is key to effectively connecting with your target audience. In this guide, we’ll explore how businesses in Salisbury and Wiltshire can tailor their social media […]

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