LINKEDIN MANAGEMENT FOR LOGISTICS BUSINESSES
Great With Freight, But Invisible onLinkedIn?
You know logistics, we know LinkedIn. Sentily takes care of the LinkedIn captions, post design and scheduling at a fraction of the cost of hiring in-house.
- Monthly rolling contracts
- Design, captions & scheduling
- Speak directly to decision-makers
LinkedIn PostExamples
How ItWorks
1) Book a Discovery Call
Sentily takes the complexity out of LinkedIn marketing for logistics businesses, giving you more time to focus on what you do best.
2) Agree Your Plan & Onboarding
You pick the content plan that fits your business. Then we get you set up during a 30-minute onboarding call, covering how to review posts, give feedback, and upload brand materials.
3) Monthly Content Delivery
We plan, create, and schedule your LinkedIn content each month. You review and approve it using our scheduling tool.
4) Stay on Track
Every month you’ll get an automated performance report plus a short catch-up call to align on next month’s content.
Before & AfterSentily
Your posts shouldn’t look like generic templates or 'AI junk'. Here’s how we transformed logistics brands from basic to bespoke.
Before
- No brand colour exists anywhere. Nine photos, nine completely different colour temperatures. There is nothing visual connecting any of these posts to each other or to a company called Cargovate.
- Not a single post has a logo, a name, a handle, or a website. If someone screenshot one of these posts and showed it to a colleague, there would be no way of tracing it back to the brand.
- A potential client who visits this LinkedIn profile and sees this content would assume the company is either just starting out, or too disorganised to be trusted with a complex logistics operation.
After
- The geometric logo mark is used consistently, making the identity feel deep and considered rather than just a badge stuck in the corner.
- Cargovate manages to feel innovative and ambitious while still speaking the language of the intended target market.
- The orange colour treatment on photos is distinctive , it makes the posts feel like they belong to the brand, rather than being borrowed from a stock library.
Before
- It's a stock photo library, not a brand. Every image could have been downloaded by any logistics company in the world.
- Not a single word appears, anywhere. The viewer has no idea who this company is, what they do, or why they should care.
- Nothing here makes a viewer stop and think "I want to know more about this company." It's visually pleasant and completely forgettable at the same time.
After
- Large, confident headlines mixed with smaller explanatory text creates a clear reading hierarchy. Your eye always knows exactly where to start and where to go next.
- It positions Vorto as a thought leader, not just another vendor. This is the difference between a supplier and a partner.
- Each post is built around a single powerful idea. Simple concepts, fully explored. Every post feel intentional and eye-catching.
Before
- The colour scheme is inconsistent. Some posts have green logos on white backgrounds, some have dark overlays, some have no colour treatment at all. The brand isn't showing up the same way twice.
- There is no moment in this feed where a freight forwarder or business owner thinks "that's exactly my situation." It's all generic enough to belong to any logistics company anywhere.
- The overall impression is small and local — The combination of smiling couriers, plain vans, and soft slogans makes Drova look like a last-mile delivery startup rather than a serious logistics partner.
After
- The brand system is airtight. Anyone who sees these designs pop-up on their feed will quickly recognise that these are Drova posts.
- The posts mix formats without losing brand cohesion. The striking green holds everything together so the variety feels like richness rather than inconsistency.
- Some posts build awareness, some explain the service, some handle objections, some drive action. Together they walk a potential client from "I've never heard of Drova" to "I should get in touch?"
Before
- Every post is just a photo with the Depota logo slapped on the bottom. There is no message, no headline, no reason for anyone to stop scrolling.
- The imagery and style of the posts are inconsistent. From generic stock photos to 'garish' illustrations, you'd have no idea which company these posts belonged to if you scroll past them in your feed.
- Not one post addresses a business problem. No pain points, no solutions, no results. Just vehicles and people standing around. A freight forwarder sees nothing here that speaks to their world.
After
- Posts speak directly to a specific business. "Still managing your own warehouse? Because it's costing you more than you realise." Clear, attention-grabbing copy throughout.
- They lead with pain, not product. "5 Signs Your Logistics Are Holding Your Business Back." These posts identify a problem the buyer already feels before offering a solution.
- The content mix is well thought out. Problem-awareness posts, solution posts, engagement posts, educational posts. The variety keeps the feed interesting while the brand system keeps it cohesive.
Before
- The branding changes from post to post, from fonts to colours there's no visual consistency.
- Most of the designs have no text. What is the viewer supposed to think? Images without context don't communicate anything.
- Stock photo warehouse workers smiling at clipboards don't build trust. Real team members, real warehouses, real operations would make the brand feel genuine and credible.
After
- Brand colours and fonts consistently across every single post. You could cover the logo and still know it's the same company.
- They speak directly to a business buyer's fears. These posts address the things that keep a logistics buyer up at night, which is exactly what good B2B content should do.
- Whether it's white text on dark blue or dark text on a light background, every single post passes the "can I read this on my phone in two seconds" test.
Before
- It's not speaking to the right people. These posts talk in slogans instead of solving real business problems.
- Each post looks like it's from a different company. The colours, fonts, and layouts keep changing from post to post.
- The slogans sound overly corporate and don't resonate. What do you do, where do you ship, why should I call you?
After
- Consistent brand colours throughout. Every post uses the same consistent fonts and colour palette.
- Custom visuals, not lazy stock photos. The designs look like they were made specifically for Movaro.
- The text speaks to a specific audience. You who they are, what they do, and where they do it. No guessing required.
Explore Our Other Services
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What Happy Clients ThinkAbout Sentily
Jumped on board with Sentily for our freight business, and it’s been a game-changer. The content they create for our social media is spot on and it’s up to us if we want to provide them with additional post ideas, but if we can’t then we just leave them to it.
Steve. L
Wholesaler
We started using Sentily to promote our company/services that we offer and we have been very happy with it all. Shane and his team have been amazing in all aspects from creating the content (which is always spot on), they have been incredibly helpful and supportive. I would recommend to anyone.
Liliana. M
Freight Forwarder
Sentily built my company web site in 2021 and looks after my social media presence for the company – the web site is slick and interesting to the reader holding attention not just on the landing page – socials are on point and fun – would thoroughly recommend Sentily.
Donna. A
Airfreight Forwarder
Shane has been a pleasure to work with, from our initial meeting to date, very pleased and very professional with everything Shane has done and is doing for us.
Ian G.
Managing Director
I have never really had time for social media but as that’s the way most things are going now I thought I would give it a try. I’m happy with the service, the posts look professional and it doesn’t break the bank
Lorenz
Freight Forwarder
Highly recomend, quick, prompt and effective. The media content is epic and can’t praise enough.
Mark
Freight Forwarder
Frequently AskedQuestions
We get it, digital marketing can feel overwhelming. Here's how we simplify it for logistics brands like yours.
Yes. It's where procurement teams and decision-makers go to find trusted suppliers. LinkedIn builds credibility in your space.
Possibly, but not from a quick burst of posts. Quick, low-effort content (AI-written captions, templated graphics, the kind of thing everyone scrolls past) rarely does much. The posts that actually build something are considered, specific to your business, and consistent over time. That's what we focus on. Work with us for the long haul and you're giving yourself a far better chance of staying top of mind and being the first name a prospect thinks of when they're ready to commit.
If you're happy for your posts to look and sound like everyone else's, fair enough, Canva and ChatGPT will get you there. Plenty of logistics pages already run that way: same templates, same predictable copy, easy to scroll straight past. The difference comes when you actually want your content to stand out and reflect your business properly. That's where we focus: bespoke design for every post, copywriting that doesn't read like a script, and a working understanding of what performs well on LinkedIn.
We handle strategy, writing and posting for your profile or company page, start to finish. That means sourcing topics from what's actually happening in your business, drafting posts in your voice, and getting them out consistently. You stay involved with feedback and ideas, but the heavy lifting is on us.
We steer well clear of generic AI caption and Canva templates. Every post is built from a real observation, a client story, or something specific happening in logistics right now.
Finding someone in-house who can write well, understands LinkedIn, and actually gets your industry is a tall order, and an expensive one. Outsourcing gets you that skillset without the overhead, and without you having to manage it day to day.
Not much. A short call once a month to swap ideas and keep us in the loop, plus the odd five minutes here and there if something worth sharing comes up. We do the writing and the work, you just need to keep us close to what's happening in the business.
Not a straightforward yes or no. Logistics is a narrow world, so working exclusively in it means we sometimes end up supporting businesses that sit close to each other. What matters more is how we handle that: we stay neutral, we don't play favourites, and what's shared with us stays with us.
Ready To Step Up Your OnlinePresence?
If you’re tired of your branding feeling “not quite right”, we can help you fix it properly.